History tells us that wealthy people have often humiliated and vexed those with fewer means, using any advantage, both legal and illegal, to jealously preserve their privilege. porn porn porn

Nobility in the Ancient Règime despised the poor, but before the century was over, peasants attacked and sacked castles, destroying the centuries-old system: 1789, the French Revolution had started. porn porn porn

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Ever since, through the birth of socialism, two world wars and others still, up to 1989 (when the “Communist Blockade” disintegrated), èlites have always cultivated what some call “a healthy fear of the masses”.

Thus, until a few decades ago, wealthy people were smart enough not to draw attention to themselves, and luxury was a closely-guarded secret (see: “the wealthier the man, the poorer he acts”): the fear of stoking resentment in “those with less” was heartily felt, but the fall of the Soviet Union and the spread of global capitalism has worked to dismantle that idea.

Nowadays the rich (the estimated 1% of world population owning about 50% of global financial capital) show off their wealth in the most vulgar ways, and openly despise others as “losers” (even though those very same losers are the foundation of the system they are based on).

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Privacy as porn

The Web is all about voyeurism and exhibitionism: a tool to let just about anybody have their place in the spotlight. Social media are the stage for a sort of onanist delirium, and porn is no longer about content: it has turned into a de-facto praxis – everyone is a spectactor / actor, watching and being watched. This process has been called “mainstream sexualization” – the unprincipled exhibition of our private lives.

Wealth has played a key role in this process: rich people are now followed (and thus idealized / envied / despised ) by millions of people.

Rich kids rising… on social media

Those we once called “daddy’s kids” are now taking the spotlight on social media, showing off their wealth.

“Rich Kids” profiles are a recent phenomenon (2012): wealth is by now a global thing, and these people cannot be contained to a specific geographical index. Russia, China, Middle East, Latin America: these rich kids spend their days and money generously if not witlessly left unattended by parents whose pursuit of wealth seemingly left them no time for parental responsibility.

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Pool after pool, supercar after supercar, champagne and elicopters – to a normal person, this kind of life might seem shallow, and it is a real slap to the face of those who suffer, especially not through any fault of their own (nobody has any say on where they are born). According to the UNDP, about 1.5 billion people lives in extreme poverty, a condition which involves health, education, and living arrangements.

From Chinese “fuerdai” burning banknotes, to rich Russian kids from Moscow with their own grenade and kalashnikov arsenal, from Mexican drug trafficker kids to Arab ones (who often seem to forget their religious precepts), everything is kitsch and trash: finding anything not directly correlated to the wealth-god is seemingly impossible.

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Any hope of such behaviour being limited to youthful exploits must be refuted by the activity of many “rich grown-ups”: Dan Bilzerian, Trevor Beynon and Italian Gianluca Vacchi – wealth and luxury intoxicate and the fumes do not disappear with age. No matter where you are.

Italy’s exception… or not: MTV’S Riccanza

Even Italy has its own variant: on MTV Italy, a new show called Riccanza (a play on ‘wealth’) has been airing – the whole point is showing off the Italian brand of rick kids.

The Web has been going crazy on the morality of airing such a show when most of the country has been facing some extremely dire social and economic conditions – although by no means better or worse than their US counterparts, Riccanza’s rich kids still must face our negative vote

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MTV serves this narrative as a desirable end goal instead of showing its absurdity (audience is probably more important than anything else): for years we have been shown Teen Cribs, massive estates located in a country where the subprime crisis left an unknown but definitely high number of families without a home. And let’s not forget the new show made in USA: the eponymous “Rich Kids Of Social Media”.

What direction are we moving in?

Capethicalism first mission is forcing us to think about a society that let itselves be controlled by its desire for money: the stark realization that often wealth goes together with a startling lack of emotion in manners, methods and motivations makes us want to analyze the world with a critical eye.

It is as if the value system born out of the ashes of WWII (and the subsequent wars) were disintegrating: the balance between those who have a lot and those who have nothing keeps shifting, and the wealth of the few is constantly and ruthlessly thrown in the face of the masses.

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What about those people who, maybe due to their own fragility or naivete, let themselves be charmed by this narrative and waste their entire lives pursuing this fruitless dream? Many of these followers or unwilling spectators might very well spend their entire lives lamenting their economic and moral misery by comparison – a constant humdrum of infelicity with a self-fulfilling conclusion.

We think wealth is a gift that must not be squandered: it must spread beauty (real beauty – art!), scientific progress, a dignified existence for everyone. It must be accompanied by culture and intelligence, but does not seem to be the case. Everything else is blabber, and serves to stoke the fires – the beginning has already started.

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“Angry Mob” (Photo of Hans Splinter via Flickr)

Let’s just hope History won’t need any more pitchforks to restore balance and conscience.

PENNY & YUAN

© Capethicalism 2017 – All rights reserved


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